MODERN MEDICINE
PROBLEM SPACE
Knoll is a furniture company which publishes white papers covering furniture, interior design, and architecture as applied to various industries. They were looking to brand their Workplace Research Library (KWRL) and create a series of infographics to make the contents of their white papers accessible to laypeople.
TIMELINE
7 Weeks
April–May 2020
TEAM
This was a solo project.
KEY GOAL
Create a brand identity system and visualize the content of a research paper for comprehension by a wide audience.
Small
KWRL BRAND IDENTITY SYSTEM
STATIC LOGO
My first task was to design a static logo for Knoll's Workplace Research Library.
Medium
Large
Single Color
Inspiration
Knoll wanted the branding to reflect their core values: flexibility, modularity, and adaptability. I used these terms to inspire my initial sketches, which can be found HERE.
Final Concept
I ultimately settled on a mark inspired by sliders, which allow you to adjust settings to suit your preferences, thus highlighting Knoll's key foci. The shape of the slider knobs is an abstraction of one of Knoll's table designs.
Colors & Fonts
As the library is a separate, yet related, entity from the main Knoll brand, I retained the typeface while using new colors. I used pink to replace the orange to give the palette a modern feel, pairing it with two shades of blue that would also go nicely with the Knoll orange.
DYNAMIC LOGO
I subsequently created a dynamic version of the logo, using motion to further emphasize the concept of using sliders to adjust settings.
MODERN MEDICINE INFOGRAPHICS AND MOBILE APP
ABOUT THE PAPER
My next task was to create a set of infographics to visualize the data from Knoll’s ‘Modern Medicine’ paper. Below is a summary of its key themes.
Healthcare Delivery Has Evolved
to become more personalized, efficient, flexible, and autonomous
Digital Health Technologies
such as automated data management systems, wearable devices, and mobile- and web-based health applications have driven the evolution of healthcare
A Human-Centered Approach
to creating healthcare environments involves providing patients with an element of control, providing a variety of spaces and furniture options to choose from, and encouraging patient mobility
INITIAL INFOGRAPHICS
When it came to designing the infographics, I started by dividing the paper into three sections so that the information could be visually broken down into more manageable chunks.
I then designed icons for each of the different sections (the full set can be found HERE) and then began to sketch infographic layouts inspired by the brand identity parameters set out in the earlier stages of the project.
Triple Aim Concept
Healthcare Environments I - Settings and Delivery
Healthcare
Environments II -
Strategies and Solutions
APP
After creating and reviewing the initial layouts, I decided to design a mobile app and make the infographics interactive, rather than presenting them as static posters. This would make them more engaging, and allow for less information to be displayed at once, thereby reducing cognitive overload.
The app would also house the infographics for the other papers in the Knoll Workplace Research Library.
SHOWROOM INSTALLATIONS
I then applied the various assets to a few of Knoll's showroom images to give an idea of how they would work together in space.
KEY TAKEAWAYS
This project provided me with a lot of new insight into how healthcare environments are designed, managed, and run, as well as affording me the opportunity to further explore motion graphics, environmental design, and icon creation.